Kelly Services India The senior business analyst is a trained individual whose role is to over-see the business process analysis and execute the collection elicitation a.....
The senior business analyst is a trained individual whose role is to over-see the business process analysis and execute the collection elicitation and recording of business requirements for more and better strategic project developments. Strong story-telling & articulation skills ability to convert analytical output into clear concise and persuasive insights & recommendations for technical & non-technical audience Experience in handling big datasheets (Structured or unstructured data). Ability to understand business problems and convert them to an optimal data strategy. Provide solutions but not limited to: Customer Segmentation & Targeting Propensity Modelling Churn Modelling Lifetime Value Estimation Forecasting Recommender Systems Modelling Response to Incentives Marketing Mix Optimization Price Optimization Creating business dashboards for Business heads & CXOs Designing and implementing the analytical projects for insights which drive the business goals and decisions (Ex: How to improve Order value how to improve conversions etc) Defining & Tracking metrics which help evaluate the health of business Mentoring & Planning the work of Business analysts Building automated alerting systems for proactive & preemptive actions Must have : Advanced knowledge of statistical techniques Programming background and expertise in building models using at least one of the following languages : SAS Python R Provide solutions but not limited to: Customer Segmentation & Targeting Marketing Mix Optimization Price Optimization Responsible for developing new product/ service oriented strategies and Communicate strategies to the technical team and implement them. Identify and solve weaknesses in and out of the organization. Develop document and maintain complex business models and should interact with all departments and should participate on business meetings of the organization. Explore new ways of opportunities to increase client/customer satisfaction. Develop solutions for complex business problems inside the organization. Conduct training programs both inside and for clients to implement new business model. BASIC QUALIFICATIONS - - Bachelors degree in Engineering from premier institutes preferred - R SAS Qlikview Google Analytics MixPanel (GOOD TO HAVE) - Excel MySQL (MUST) - Experience with RDBMS & Business Intelligence is needed Strong story-telling & articulation skills ability to convert analytical output into clear concise and persuasive insights & recommendations for technical & non-technical audience Experience in handling big data sets (Structured or unstructured data). Ability to understand business problems and convert them to an optimal data strategy. Provide solutions but not limited to: Customer Segmentation & Targeting Propensity Modelling Churn Modelling Lifetime Value Estimation Forecasting Recommended Systems Modelling Response to Incentives Marketing Mix Optimization Price Optimization
Job Summary
The senior business analyst is a trained individual whose role is to over-see the business process analysis and execute the collection elicitation a