Brand Manager,Brand Planner

Job Description

• 1) Brand Mapping / Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.2) Brand planning: consumer research and market research for better understanding of the brand dynamics , consumer needs and market opportunities
• 3) Business planning: mapping business needs to the development of new brand/s , brand extensions etc
• 4) Brand Development: conceptualizing and developing the brand strategy (ethos , brand values and purpose of being , brand architecture , visual communication strategy , selling model , competitive strategy and differentiation),5) Product planning: conceptualizing the product strategy , tangible and intangible attributes , packaging design , pricing , promotion , distribution etc
• 6) External co - ordination: co - ordination with external agencies (creative , media , PR etc) for implementing the Brand Strategy,7) Implementation of Brand Marketing strategy at above the line and below the line levels with specific focus on point of sales
• 8) Conceptualize and execute consumer marketing activities to build the brand and support its strategic direction
• 9) Ensuring and monitoring the short long term financial objectives of new brands , brand extensions etc
• 1) Daily Activity Report (D.A.R) to Director,2) Periodic Status Reports to Director,3) TA - DA reports to H.R.

Job Summary